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33 Most Popular Fashion Brands that You Can Shop Online

I was born into the fashion industry. My parents and my grandfather had a local fashion house back then. Our family business closed long ago, but I still follow up on fashion designs as a hobby.

Unlike the old days, fashion designs are spreading globally and moving beyond countries’ borders. Yet, some countries have more influence in our fashion world than others.

In this article, I compiled 32 fashion brands that are the best of the best. I hope you like this article as much as I enjoyed preparing it.

The majority of the famous fashion brands are European and American fashion brands. French and Italian brands dominate luxury fashion, while American, English, Swedish, and German fashion brands rule our daily lives.

I also included some growing international fashion brands like Mavi, Shein, Biba, Uniqlo, which are very popular in their origin countries and expanding rapidly in the international fashion world.

I love exploring fashion trends. Click to check my other fashion guides. I also linked them all at the end of this article.

From Burberry’s Instagram

1. Burberry – United Kingdom

Burberry is a luxury British fashion brand based in London, England,  founded in 1856 by Thomas Burberry. 

Burberry was with the goal of manufacturing outdoor clothing.

Since then, the company has expanded into the high fashion industry, developing gabardine and products manufactured particularly for the brand.

The brand designs and distributes ready-to-wear items such as trench coats, leather goods, footwear, fashion accessories, eyeglasses, fragrances, cosmetics, kids’ wear, and more.

Click to check Burberry’s Official Website Click to check Burberry’s Official Store on Amazon

For more English Fashion Brands, you can also check my English Fashion Brands Guide.

2. Ralph Lauren – USA

Ralph Lauren is an American fashion designer, philanthropist, and billionaire businessman who is best known for founding the Ralph Lauren Corporation, a multibillion-dollar global business.

Ralph Lauren brand is known for fashion and quality.

Ralph Lauren Corporation is a global leader in designing, marketing, and distributing high-end lifestyle items across five categories: garments, accessories, home, fragrances, and footwear.

The Ralph Lauren Group operates 493 directly operated stores in 30 countries, representing 17 fashion and lifestyle brands.

Click to check Ralph Lauren’s Official Website Click to check Ralph Lauren’s Official Store on Amazon
From Hugo Boss’ Instagram

3. Hugo Boss – Germany

Since 1924, Hugo Boss AG, also known as BOSS, is a luxury fashion brand based in Metzingen, Baden-Württemberg, Germany.

Hugo Boss is one of the most renowned German fashion houses.

The brand uses the highest quality materials and is one of the best luxury fashion brands in the global fashion market.

Hugo Boss’ main fashion products are clothing, accessories, footwear, and fragrances.

Click to check Hugo Boss’ Official Website Click to check Hugo Boss’ Official Store on Amazon

For more German Fashion Houses, click to read 21 German Fashion Designers You Need To Know

From Zara’s Instagram

4. Zara – Spain

Zara is a Spanish apparel retailer which produces over 40,000 designs each year, with around 12,000 new designs handpicked and manufactured.

Zara is currently the biggest clothing retailer in the world, and its parent company Inditex generates annual revenues of €25 billion (US$28 billion).

Fast fashion items like clothing, accessories, shoes, swimwear, beauty, footwear, and perfumes are among the top products of Zara.

Zara products are classy, yet the company has been criticized for being a fast fashion brand and encouraging consumerism.

Zara has a zero-advertising policy. The company prefers to invest its income in developing new stores rather than going on an advertising campaign.  

Zara invests only 0.3 percent of sales on advertising compared to an average of 3.5 percent in the fashion industry.

Zara has 2259  brand outlets in 96 countries. 

Zara has also switched to toxic-free production by supporting the detox campaign of Greenpeace.

Click to check Zara’s Official Website

For more Spanish Fashion Brands, you can also check my Spanish Fashion Brands Guide.

5. Gucci – Italy

The Italian luxury label was founded in 1921 by Guccio Gucci.

Gucci is considered a luxury brand since it elicits feelings of prestige, status, and desirability almost instantly.

Gucci is best known for its handbags, silks, watches, and fragrances.

Click to check Gucci’s Official Website

6. Hermes – France

Hermès is a French luxury goods company founded in 1837.  The brand has had a Duc wagon with a horse as its emblem since the 1950s. Hermès is renowned for its handcrafted purses and luggage. 

Leather products, especially bags, are the specialty of Hermes. The leathers for Hermès products are sourced from all around the world.

For this reason, it is usual for Hermes customers to have to wait anywhere from six months to a year for one of the fashion house’s iconic bags to arrive.

Hermès also produces lifestyle accessories, home furnishings, fragrances, jewelry, watches, and other clothing items.

Click to check Hermès’s Official Website

7. Nike – USA

Nike is an American corporation founded in 1971. Nike is well known for its quality sports shoes.

The brand also has a huge collection of sports equipment and apparel. Nike is a major sponsor for basketball, football teams, and many other athletic programs. 

Click to check Nike’s Official Website

8. H&M – Sweden

Founded back in 1947 by Erling Persson, H&M started as a family business. Today, the company continues to be managed by two Persson, Stefan Persson and Helena Helmersson.

The Swedish multinational retail company is loved for its budget-friendly fast-fashion dedicated to men, women, teenagers, and children.

H&M sells its products to over 74 countries and provides exclusive collections of fashion designs at reasonable prices.

The brand collaborated with many major industry names, including Karl Lagerfeld, Viktor & Rolf, Jimmy Choo, and Roberto Cavalli.

H&M fulfills every fashion need under one roof by presenting select and stylish products, including apparel for different purposes, footwear, bags, jewelry, and many other accessories.

Click to check H&M’s Official Website

For more Swedish Fashion Brands, you can also check my Swedish Fashion Brands Guide.

9. Ted Baker – United Kingdom

Ted Baker is one of the best British luxury clothing retail companies.

Ted Baker’s products are unique, and the fashion brand delivers total attention to detail, quality, subtle stitching, and the use of the finest fabrics to funny remarks on the packaging.

Click to check Ted Baker’s Official Website Click to check Ted Baker’s Official Store on Amazon

For more English Fashion Brands, you can also check my English Fashion Brands Guide.

10. Louis Vuitton – France

Louis Vuitton Malletier is a French fashion house and luxury goods company founded in 1854. 

Louis Vuitton products range from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, babywear, sunglasses, and books.

Louis Vuitton has 460 stores in around 50 countries.

Click to check Louis Vuitton’s Official Website

11. GAP – USA

Gap is an American worldwide clothing and accessories retailer founded in 1969 by Donald Fisher and Doris F. Fisher.

GAP products are well known for their fashion trends and comfortable designs. GAP provides clothing apparel for everyone, from toddlers to adults.

GAP brand has over 3100 retail stores globally.

Click to check GAP’s Official Website

12. Adidas – Germany

Adidas is a German sportswear manufacturer founded in 1924 by the Dassel Brothers (Adolf & Rudolf Dassler), formerly known as the Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik).

Yet, in 1949 Dassel Brothers parted their ways. Adolf created Adidas while Rudolf founded Puma, becoming each other’s major business rivals.

Adidas has now grown into Europe’s biggest sportswear manufacturer and second-largest in the world after Nike.

Adidas also owns the famous sportswear brand Reebok and Austrian fitness technology Runtastic.

Adidas is known for its premium quality sports shoes, clothing, and accessories.

Click to check Adidas’s Official Website Click to check Adidas’s Official Store on Amazon

13. Puma – Germany

Puma was founded in 1948 by Rudolf Dassler after separating from his brother Adolf Dassler who founded Adidas. Since then, Puma has truly come close to its predecessor Adidas.

Puma is the third-largest sportswear manufacturer in the world after Nike and Adidas.

Puma is internationally known for casual and athletic footwear, shoes, sports apparel, and sports equipment. 

Click to check Puma’s Official Website Click to check Puma’s Official Store on Amazon

For more German Fashion Brands, you can also check my German Fashion Brands Guide.

14. Fendi – Italy

Fendi is an Italian luxury design brand founded in 1925. The brand is recognized for its fur accessories and leather goods. Fendi has a unique 90-year tradition. 

The brand’s key success is the artisans, who have developed countless technical possibilities over the decades, working with the most beautiful materials and employing the greatest degree of craftsmanship.

Fendi products include Fur, ready-to-wear, leather products, shoes, fragrances, eyewear, timepieces, and accessories.

Click to check Fendi’s Official Website

15. Versace – Italy

Versace is an Italian luxury fashion firm and trade name formed by Gianni Versace in 1978. Medusa, a Greek legendary figure, is shown in the Versace emblem.

The brand logo was inspired by the floor of the ruins in the Reggio Calabria area where the Versace siblings used to play as children. 

Versace products include high-end Italian ready-to-wear and accessories, as well as haute couture pieces.

Versace’s ultra-glamorous creations, magnificent theatrical costumes, and inventive menswear design.

Click to check Versace’s Official Website Click to check Versace’s Official Store on Amazon
From Levi’s Instagram

16. Levi’s – USA

Levi Strauss & Co. is an American clothing company famous for its denim jeans, founded in May 1853.

Levi Strauss & Co. is the world’s largest jeans manufacturer, well known for their Levi’s blue denim jeans. Tailored pants, coats, caps, shirts, skirts, and belts are among the company’s other products.

Click to check Levi’s Official Website Click to check Levi’s Official Store on Amazon
From Tommy Hilfiger’s Instagram

17. Tommy Hilfiger – USA

The fashion brand Tommy Hilfiger is founded by Thomas Jacob Hilfiger.  

The brand’s collections are frequently influenced by music subculture fashion and promoted in association with the music business.

The brand’s products include men, women, kids’ apparel, and accessories.  

The brand has 1400 standalone stores in around 90 countries.

Click to check Tommy Hilfiger’s Official WebsiteClick to check Tommy Hilfiger’s Official Store on Amazon
From Armani Exchange’s Instagram

18. Armani Exchange – Italy

Giorgio Armani, commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani.

The brand has a prestigious reputation with high fashion and luxury apparel.

Haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors are the company’s main products. 

The major Armani brands are Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, and Armani Exchange. 

Click to check Armani Exchange’s Official WebsiteClick to check Armani Exchange’s Official Store on Amazon
Click to check Emporio Armani’s Official WebsiteClick to check Emporio Armani’s Official Store on Amazon
From Chanel’s Instagram

19. Chanel – France

Chanel is a French luxury fashion house founded by couturière Coco Chanel in 1910. Today, the brand became a symbol of luxury and richness.

The brand focuses only on women and is known for women’s clothes, skincare, makeup, fragrance, watches, and jewelry.

Click to check Chanel’s Official Website
Chanel is also famous for its finest jewelry since they are exclusively handmade. Source
Remember the Movie! Prada is a symbol of high luxury fashion.

20. Prada – Italy

The brand started as a handbag manufacturing company in 1913 by Mario Prada.

Later evolved to a well-known Italian fashion brand for its eccentric designs and contemporary designs.

Prada’s specialties are leather purses, travel items, shoes, ready-to-wear, perfumes, and other fashion accessories.

Today Prada is a fashion powerhouse with over $5 billion of annual sales.

From Prada’s Instagram
Click to check Prada’s Official Website
From Dior’s Instagram

21. Dior – France

Christian Dio, a French fashion designer, created the firm in 1946.

Dior is a French luxury fashion firm chaired by Bernard Arnault, the chairman and CEO of LVMH, the world’s largest luxury conglomerate. 

Dior is also considered to be one of the best skincare product producers in the world.

Click to check Dior’s Official Website
Kimi Raikkonen, the Formula One world champion, is the brand ambassador for Wrangler products. Wrangler’s Instagram

22. Wrangler – USA

Wrangler has store outlets in countries all over the world, and it is known for high-quality jeans and casual clothes.

The same parent company of Wrangler also owns Lee Jeans.

Click to check Wrangler’s Official WebsiteClick to check Wrangler’s Official Store on Amazon
From Van Heusen’s Instagram

23. Van Heusen – USA

Phillips-Van Heusen Corporation is an American clothing company. Van Heusen has a history of 128 years. This brand has loyal customers because of its quality and elegance.

The brand sells men’s, and women’s casuals, formal clothing, accessories, lingerie, and footwear.

Click to check Van Heusens Official WebsiteClick to check Van Heusen’s Official Store on Amazon
From Forever 21’s Instagram

24. Forever 21 – USA

Forever 21 is an American fashion brand founded in 1984 in Los Angeles, California. The brand stands for a classy look, especially denim jeans at low prices.

Women, Men, kids’ apparels, and accessories are the hot sellers of the brand.

Forever 21 brings the latest fashion trends and unique designs to customers and has become the favorite brand of the millennials. Forever brand earned 30 million loyal members by 2019.

Click to check Forever 21’s Official Website

25. Mavi – Turkey

Mavi is one of the most well-known clothing brands in Turkey. It is also one of my favorite brands. The brand is known for trendy jeans, quality casual wear, and lifestyle apparel.

Mavi excels at jeans. The company aims to be the most reputable jeans brand around the globe.  

Mavi has 440 retail stores and 5.500 retail sale spots in Turkey, the USA, Canada, Germany, Russia, Australia, and 29 other countries. 

Their brand revolves around The Perfect Fit philosophy. In 2019, Mavi sold 9.7 million pairs of jeans.

Click to check Mavi’s Official WebsiteClick to check Mavi’s Official Store on Amazon

For more Turkish Fashion Brands, you can also check my Turkish Fashion Brands Guide.

26. Guess – USA

Guess is an American clothing brand that is well-known for its distinctive denim, dresses, outerwear, shoes, purses, and accessories. 

Guess is considered a luxury and designer fashion brand.

Guess brand focuses on clothing, and fashion accessories such as watches, jewelry,  innerwear,  perfumes, bags, and shoes.

The brand has 1170 stores worldwide.

Click to check Guess’s Official WebsiteClick to check Guess’s Official Store on Amazon
From Swarovski’s Instagram

27. Swarovski – Austria

Even though it’s not a clothing brand, Swarovski jewelry is world-famous.

The Austrian family business roots go back to 1895, founded by Daniel Swarovski, and has ever since preserved its exceptional craftsmanship and elegance.

The Austrian brand started specializing in glass production, and today the company is globally renowned for its magical Swarovski crystals commonly used in fashion jewelry, and exclusive watches.

Click to check Swarovski’s Official Website

For more Austrian Fashion Brands, you can also check my Austrian Fashion Brands Guide.

From Havaianas’ Instagram

28. Havaianas – Brazil

Havaianas, which translates “Hawaiian” in Portuguese, has gained huge popularity due to its vivid color selection, simplicity, and low price while providing comfort and quality.

Founded in 1962, the Brazilian flip-flop brand has been designing and manufacturing colorful pairs inspired by the Japanese zori-sandal.

Havaianas are now being sold worldwide, especially in surfwear retail and apparel stores.

Havaianas flip-flops enjoy popularity to the extent that over 200 million pairs are sold annually. This means that every 2 out of 3 Brazilians consume a pair each year.

Havaianas offers a huge selection of colorful flip-flops perfectly matching any summer outfit.

Click to check Havaianas’ Official WebsiteClick to check Havaianas’ Official Store on Amazon

For more Brazilian Fashion Brands, you can also check my Brazilian Fashion Brands Guide.

From Biba’s Instagram

29. Biba – India

BIBA, which means “beautiful woman” in Punjabi, is a fashion label founded by Mrs. Meena Bindra in 1988. BIBA fashion brand has become synonymous with ethnic dress in India since then. 

In 2014-15, Biba made 1 Billion USD in sales, and the brand is aiming to be one of the international fashion houses.

Biba is an exclusive fashion brand designed for women and girls. If you are looking for Indian clothes or different yet elegant designs, Biba is worth looking at.

Click to check Biba’s Official WebsiteClick to check Biba’s Official Store on Amazon

For more Indian Fashion Brands, you can also check my Indian Fashion Brands Guide.

From Calvin Klein’s Instagram

30. Calvin Klein – USA

Calvin Klein is an American fashion brand owned by Calvin Richard Klein.

Calvin Klein first appeared on the scene in 1968, and since then, the company has expanded to become a global luxury fashion brand.

Calvin Klein has everything from watches to sneakers to accessories. The brand is well known for its apparel, cosmetics, and perfumes.

Click to check Calvin Klein’s Official WebsiteClick to check Calvin Klein’s Official Store on Amazon
From Uniqlo’s Instagram

31. Uniqlo – Japan

UNIQLO started as a Japanese clothing manufacturing company founded in Yamaguchi, Japan, in 1949. Now it is a global brand with over 1000 stores around the world.

The Japanese UNIQLO brand started its retail business in 1984, and from that point on, it continued its constant growth trajectory.

Uniqlo is known for its simple, durable, and high-quality casual designs for men, women, kids, and babies. The brand has affordable prices.

Click to check Uniqlo’s Official Website
From Shein’s Instagram

32. Shein – China

Shein came into being in 2008, with Chris Xu setting its foundation. 

After 12 years in business, the online fashion retailer became the most talked about brand on TikTok and YouTube in 2020. 

But if that wasn’t enough, Shein was also the 4th most talked-about brand on Instagram that same year.

The popular Chinese fashion brand attracts 7 million users every month from all around the globe due to its highly trendy and affordable clothing. 

Click to check SHEIN’s Official WebsiteClick to check SHEIN’s Official Store on Amazon

For more Chinese Fashion Brands, you can also check my Chinese Fashion Brands Guide.